January 10, 2016
Orca hires new US Brand Manager
We are pleased to announce today that we have hired Ty Stevens as the new Brand Manager for the US market. Ty is a passionate athlete who brings with him 15 years of experience within the outdoor and sport industry with broad experience in brand awareness and sales activation. Ty will be responsible for increasing local brand awareness within the triathlon community as well as improving dealer relations and sales.
Ty’s previous work experience includes Regional Key Account Manager for Orbea, Event Promotions Director for Adventure World Magazine and an Area Brand Manager for Aquasphere. With this change, Orca completes a reorganization of the structure in North America under the direction of their US General Manager Gonzalo García de Salazar. These changes include a new after sales service and inside sales team, a change in the warehouse to improve logistics and a more focused approach to local needs of individual territories in the US.
Ty comments : "I am excited to make the transition to this side of the company. I feel my athletic background, as well as my time with Orbea USA, will provide a strong foundation to build from. I have been familiar with the Orca brand since my early days as a triathlete. Orca has always maintained a high level of respect within the triathlon community, and I look forward to carrying on its great heritage"
For further information, please contact:
Raul Casanas - Marketing Manager